In an era where celebrity recognition is both a blessing and a curse, the art of remaining incognito has evolved into a sophisticated fashion statement. From oversized sunglasses to head-covering balaclavas, the styling choices of today’s high-profile individuals reveal a deliberate blend of bold aesthetics and strategic anonymity. Continue reading INCOGNITO – Fashion Editorial
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In an age plagued with anxiety, fear and uncertainty, celebrities embody a yearning for a glamorous, out of touch, irresistible lifestyle. LOAD has taken it upon themselves to capture juxtaposing images showcasing a series of glitzy and dazzling looks against a rather ordinary backdrop. Continue reading ‘Caught Red-Handed’: Challenging a carefully curated identity. – Beauty Editorial
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When you hear the word Mykonos a few things come to mind: parties, clubs, celebrities, drugs, but also beautiful beaches and the Aegean. They are all true. Mykonos has been one of the … Continue reading Mykonos Summer Core – Arts & Culture Editorial
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Clubbing is now viewed as a quintessential part of youth culture. There is an undeniable sense of escapism and experimentation that comes with it that young people finding their place in the world are attracted to. Different generations, groups and cities… Continue reading Rave, Identity and Fashion – Fashion Editorial
t’s been 64 years since Paparazzo was born, embodied in the eponymous character played by Walter Santesso in Fellini’s Dolce Vita. It is Fellini’s fictional character that gave its name to this line of work Continue reading Paparazzi Culture
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LOAD is celebrating our two year anniversary! In this monumental birthday we are offering our highly anticipated second anniversary print edition! The new ISSUE is called ‘THE STANDARD’. Continue reading LOAD THE STANDARD is here & pre-orders are open!
Growing up is a mandatory procedure for everyone that exists in this world. As humans, we have negatively connected the term with responsibilities, being busy, having the freedom to exist but also bearing the heavy feelings that come along with it. Gen Z is constantly sharing online how rapid this shift has become, especially due to the “pandemic’s lost years”. For most of us, one … Continue reading Healing Era: How Gen Z is Creating Trends in order to Rediscover their Inner Child
This “Iris Feast” editorial of Luminous Allure takes us on a visual journey through the mesmerising realm of bold makeup and perception. Continue reading LUMINOUS ALLURE – IRIS ISSUE Beauty Editorial
Colours are in my opinion the most important aspect of an artwork, considering the impact that’s supposed to have on a viewer. Through a stronger impact it gets easier to get inside all the other layers the artwork is made of. Continue reading ALO – Interview
The world of fashion has a long history of using colour to distinguish between different groups, to respond to societal movements or, as a means of setting a brand apart Continue reading FAUX COUTURE – ISSUE Fashion Editorial
he evil eye belief suggests that the success, prosperity and beauty of a person can attract jealousy from ill-disposed individuals Continue reading The Evil Eye: A Spell Everyone Can Cast – ISSUE Article
In this era of streetwear dominance, traditional high fashion often intersects with street-inspired elements, creating a fusion of styles that is both captivating and influential. Continue reading The Evolution of Streetwear: Redefining Paris Fashion Week – ISSUE ARTICLE
The ‘Willem de Kooning and Sandro Botticelli paint the beauty and the beast but not really’ is one of our online ISSUE segments, head to ‘THE IRIS ISSUE’ for the complete editorial and set of images. Both sides of art Art alone is a subject full of debate as its value is based on subjective truths and not on objective ones. Many times we talk … Continue reading Willem de Kooning and Sandro Botticelli Paint the Beauty and the Beast… but not really
The autumn 2023 LOAD Issue, THE IRIS ISSUE, has arrived! Our seventh seasonal issue release is officially on our website. Continue reading THE IRIS ISSUE has arrived!
In this captivating fashion story, a young girl explores a hidden secret garden as her outfit changes to match her surroundings. Continue reading The Secret Garden – Web Fashion Editorial
Sophia Savanger’s newest mask collection explores the theme of origins by tying the idea of time and the ethereal body. Continue reading Primordial Fire – Artist Tribute Article
This fashion editorial is an ode to the pairing of nature in its many forms and fashion. A seed turns into a flower, only for the flower to eventually die or dry. Continue reading Fleur Memoire – A Flower Fashion Story
This editorial sees beauty through the ages, revelling in the uniqueness of each individual, celebrating its ability to guide us back to our origins. Continue reading Rooted in Retrospect – Beauty Editorial
Black and white films were originally made due to the lack of technology and the absence of color film. Thus, in the early years of cinema, there was no choice, and at the same time an aesthetic reason was created for this absence of color. Continue reading Cinema’s Gray Scale Age – Article
The summer 2023 LOAD Issue, THE ORIGINS ISSUE, has arrived! Our sixth seasonal issue release is officially on our website. Access the online flip-through issue by clicking here. Continue reading THE ORIGINS ISSUE has arrived!
