Innocence and Defiance: Simone Rocha Reflects on Her School Days in New Collection

Simone Rocha has always woven nostalgia into her designs, but for her Autumn/Winter 2025 show at London Fashion Week, she took it one step further, inviting us into a world shaped by childhood memories, teenage rebellion, and the echoes of school days. The collection unfolded in Goldsmiths’ Hall in New Cross, set against a backdrop of mirrors, chandeliers, and ornate gold frames. The South East … Continue reading Innocence and Defiance: Simone Rocha Reflects on Her School Days in New Collection

THE BOND – Cover Story

View the complete set of images of THE BOND cover story and full flip-through of THE BOND ISSUE online here In the latest cover story of LOAD Magazine, Eirini and Efi Kokkinou twin sisters take center stage in a captivating fashion editorial. This feature, brought to life by the lens of photographer Penny Karachaliou, is a striking exploration of sisterhood, individuality, and unity, seamlessly interwoven … Continue reading THE BOND – Cover Story

The Chemistry of Connection: How Chemical Bonds Mirror Human Relationships – Editorial

In the intricate world of fashion, where style often mirrors emotion and culture, we find ourselves drawn to the deeper meanings of connection. Just as chemistry builds the fabric of the physical world, so do human bonds create the texture of our lives. Water, diamonds, and the elusive methanium all possess chemical bonds that, when examined closely, reveal striking similarities to the way we as … Continue reading The Chemistry of Connection: How Chemical Bonds Mirror Human Relationships – Editorial

Designer muse duos: fashion history in the making.

With demands for new collections arising multiple times each year, designers have to look everywhere and anywhere for inspiration. But the most timeless and personal source of inspiration is arguably the muse. A muse is the living embodiment of a designer’s vision and in that way muse, designer and brand are bonded for life.  The Birkin  It was the start of the 80s. Jane Birkin … Continue reading Designer muse duos: fashion history in the making.

Two of a Kind: Legendary Fashion Pairs

Fashion duos occur frequently in the industry since cooperation is what keeps the wheels turning in the fashion field. In the relentless drive for creativity, the most captivating ideas often emerge from the confluence of minds where partnership, whether born of friendship, romance, or professional collaboration, becomes the catalyst for groundbreaking design. From designer duos shaping entire luxury empires to the intricate relationships between muses … Continue reading Two of a Kind: Legendary Fashion Pairs

CODE A – Fashion Editorial

In this exclusive interview, we sit down with The Legendary Overall Mother Noa Angels of Europe’s First Legendary Kiki House: The Legendary International Kiki House of Angels, a pioneering figure in Europe’s vibrant ballroom scene, and the Greek Chapter of the house as well. Since its inception in 2015, the Kiki House of Angels has become a beacon of artistic expression, empowerment, and community support … Continue reading CODE A – Fashion Editorial

THE BOND ISSUE has arrived!

THE BOND ISSUE has arrived! The Fall/Winter 2024 ISSUE is available to flip through online on our website here! The BOND ISSUE comes as an exploration and appreciation of everything in our universe, fashion and human connection that binds together to shape this unrelenting system of possibilities and interactions that we call life. In the pages of our Autumn-Winter issue we wish to inspire to … Continue reading THE BOND ISSUE has arrived!

COMING OUT Editorial – Submission

Inspired by Coming Out (1989) the first and last East German film about homosexual relationship. Features looks inspired by the blue pioneer scarf from GDR; flying Lenin from Good Bye, Lenin! (2003) that is, in turn, inspired by Landscape in the Mist (1988); symbolic GDR flag with the hole in the place of coat of arms and the famous neck piece from the queer night … Continue reading COMING OUT Editorial – Submission

JONNI BOI X DARREN BLACK Editorial – Submission

Hat: @hat.n.spicy, Bra, chokers and bag: @alexjustspat, Top: @aliuznkopru, Skirt: @aliuznkopru Hat: @hat.n.spicy, Bra, bracelets, choker and bag: @alexjustspat, Dress: @aliuznkopru, Shoes: @pleasershoes Hat: @hat.n.spicy, Bra, bracelets and choker: @alexjustspat, Dress: @aliuznkopru, Shoes: @yisonghuang_ Helmet: @aidanreececawreyartist, Chokers: @weirdbrain_creation, Dress: @suneileen1, Skirt: @wegangyoung, Shoes: @pleasershoes Helmet: @aidanreececawreyartist, Top: @suneileen1, Bracelets: @alexjustspat, Skirt: @zjingdai_deni, Shoes: @pleasershoes Team: Styling & Creative Direction – Jonni Boi @jonni_boi_Photography – Darren … Continue reading JONNI BOI X DARREN BLACK Editorial – Submission

Sticky Post

THE PAPARAZZI – Cover Story

The ‘‘THE PAPARAZZI – Cover Story’ is one of our online ISSUE segments, head to ‘PAPARAZZI ISSUE” for the complete experience and set of images. LOAD paps have been called on this issue’s cover star, the Greek model, Terpsichore! This issue’s cover story takes to the streets to follow Terpsi in her life and get an inside scoop on her daily activities this summer. THE … Continue reading THE PAPARAZZI – Cover Story

Whispered Tales: A Fusion of Modern and Fairytale Whimsy

The ‘Whispered Tales: A Fusion of Modern and Fairytale Whimsy’ is one of our online ISSUE segments, head to ‘THE ONCE UPON A TIME ISSUE‘ for the complete experience and set of images. Enchanting the Runway: A Couture Odyssey In the ethereal expanse where dreams intertwine seamlessly with the delicate threads of high fashion, an entrancing odyssey unfolds upon the runway. This is no ordinary … Continue reading Whispered Tales: A Fusion of Modern and Fairytale Whimsy

HEALING ERA LOAD MAGAZINE

Healing Era: How Gen Z is Creating Trends in order to Rediscover their Inner Child

Growing up is a mandatory procedure for everyone that exists in this world. As humans, we have negatively connected the term with responsibilities, being busy, having the freedom to exist but also bearing the heavy feelings that come along with it. Gen Z is constantly sharing online how rapid this shift has become, especially due to the “pandemic’s lost years”.  For most of us, one … Continue reading Healing Era: How Gen Z is Creating Trends in order to Rediscover their Inner Child

Her Own Muse – Fashion Editorial

The ‘Her Own Muse – Fashion Editorial’ is one of our online ISSUE segments, head to ‘THE ONCE UPON A TIME ISSUE‘ for the complete experience and set of images. For someone who grew up watching and obsessing over the classic Disney princess films, revisiting some of them as an adult is a different experience. It’s hard not to acknowledge the elephant in the room. … Continue reading Her Own Muse – Fashion Editorial