In an age plagued with anxiety, fear and uncertainty, celebrities embody a yearning for a glamorous, out of touch, irresistible lifestyle. LOAD has taken it upon themselves to capture juxtaposing images showcasing a series of glitzy and dazzling looks against a rather ordinary backdrop. Continue reading ‘Caught Red-Handed’: Challenging a carefully curated identity. – Beauty Editorial

When you hear the word Mykonos a few things come to mind: parties, clubs, celebrities, drugs, but also beautiful beaches and the Aegean. They are all true. Mykonos has been one of the … Continue reading Mykonos Summer Core – Arts & Culture Editorial

Clubbing is now viewed as a quintessential part of youth culture. There is an undeniable sense of escapism and experimentation that comes with it that young people finding their place in the world are attracted to. Different generations, groups and cities… Continue reading Rave, Identity and Fashion – Fashion Editorial

The ‘‘THE PAPARAZZI – Cover Story’ is one of our online ISSUE segments, head to ‘PAPARAZZI ISSUE” for the complete experience and set of images. LOAD paps have been called on this issue’s cover star, the Greek model, Terpsichore! This issue’s cover story takes to the streets to follow Terpsi in her life and get an inside scoop on her daily activities this summer. THE … Continue reading THE PAPARAZZI – Cover Story

Inspired by Coming Out (1989) the first and last East German film about homosexual relationship. Features looks inspired by the blue pioneer scarf from GDR; flying Lenin from Good Bye, Lenin! (2003) that is, in turn, inspired by Landscape in the Mist (1988); symbolic GDR flag with the hole in the place of coat of arms and the famous neck piece from the queer night … Continue reading COMING OUT Editorial – Submission

Hat: @hat.n.spicy, Bra, chokers and bag: @alexjustspat, Top: @aliuznkopru, Skirt: @aliuznkopru Hat: @hat.n.spicy, Bra, bracelets, choker and bag: @alexjustspat, Dress: @aliuznkopru, Shoes: @pleasershoes Hat: @hat.n.spicy, Bra, bracelets and choker: @alexjustspat, Dress: @aliuznkopru, Shoes: @yisonghuang_ Helmet: @aidanreececawreyartist, Chokers: @weirdbrain_creation, Dress: @suneileen1, Skirt: @wegangyoung, Shoes: @pleasershoes Helmet: @aidanreececawreyartist, Top: @suneileen1, Bracelets: @alexjustspat, Skirt: @zjingdai_deni, Shoes: @pleasershoes Team: Styling & Creative Direction – Jonni Boi @jonni_boi_Photography – Darren … Continue reading JONNI BOI X DARREN BLACK Editorial – Submission

In an era where celebrity recognition is both a blessing and a curse, the art of remaining incognito has evolved into a sophisticated fashion statement. From oversized sunglasses to head-covering balaclavas, the styling choices of today’s high-profile individuals reveal a deliberate blend of bold aesthetics and strategic anonymity. Continue reading INCOGNITO – Fashion Editorial

In an age plagued with anxiety, fear and uncertainty, celebrities embody a yearning for a glamorous, out of touch, irresistible lifestyle. LOAD has taken it upon themselves to capture juxtaposing images showcasing a series of glitzy and dazzling looks against a rather ordinary backdrop. Continue reading ‘Caught Red-Handed’: Challenging a carefully curated identity. – Beauty Editorial

When you hear the word Mykonos a few things come to mind: parties, clubs, celebrities, drugs, but also beautiful beaches and the Aegean. They are all true. Mykonos has been one of the … Continue reading Mykonos Summer Core – Arts & Culture Editorial

Clubbing is now viewed as a quintessential part of youth culture. There is an undeniable sense of escapism and experimentation that comes with it that young people finding their place in the world are attracted to. Different generations, groups and cities… Continue reading Rave, Identity and Fashion – Fashion Editorial

t’s been 64 years since Paparazzo was born, embodied in the eponymous character played by Walter Santesso in Fellini’s Dolce Vita. It is Fellini’s fictional character that gave its name to this line of work Continue reading Paparazzi Culture

The ‘‘THE PAPARAZZI – Cover Story’ is one of our online ISSUE segments, head to ‘PAPARAZZI ISSUE” for the complete experience and set of images. LOAD paps have been called on this issue’s cover star, the Greek model, Terpsichore! This issue’s cover story takes to the streets to follow Terpsi in her life and get an inside scoop on her daily activities this summer. THE … Continue reading THE PAPARAZZI – Cover Story

How big a wave can be in a fishbowl ? My SomeAir is an art film, a love letter and a reminder to my younger self. Growing up in a small city in Greece I always felt adapting and taking shapes like water take shapes in a fishbowl. But the sea, the sea was my comfort, the space where I could get some air. I … Continue reading MY SOMEAIR – Web Editorial

READY PLAYER ONE is a submitted editorial published online on LOAD. This story has touches of motor inspired looks and a powerful feminine flavour while power is dominant throughout. Continue reading READY PLAYER ONE – Web Editorial

In a unique blend of old-school charm and modern digital artistry, the editorial photoshoot marries vintage fashion with 3D graphics, resulting in an eclectic visual experience… Continue reading RETRO – Web Editorial

“Incognito” deals with the topic of deception and camouflage… Continue reading INCOGNITO – Web Editorial

A huge bag of fortune cookies has polluted our story with silly messages. I wonder who went through this bag? Continue reading ‘Don’t Be So Childish’ – Web Editorial

LOAD is celebrating our two year anniversary! In this monumental birthday we are offering our highly anticipated second anniversary print edition! The new ISSUE is called ‘THE STANDARD’. Continue reading LOAD THE STANDARD is here & pre-orders are open!

Poetic and tender, Simone Rocha’s SS2024 collection The Dress Rehearsal, as presented during London Fashion Week, delivers an ethereal, yet dark-sided collection, with silhouettes entangled… Continue reading Spring Awakening : Simone Rocha Reinvents Florals in Paganist SS2024 Collection